There’s been a lot of public debate about inept branding this year - that Olympics thing, the new Wacom identity, Adobe’s bizarre Photoshop logo. Now, as 2007 draws to a close, Popjustice have a good point and laugh at one of the most inept attempts at rebranding I’ve seen in a long time: Zavvi.

What they don’t mention, although it’s apparent throughout, is that those two Vs next to each other look an awful lot like a W. Surely somebody noticed this when they made that stupid word up?