Trailer makes film obsolete, misunderstands Darwin

Now the forthcoming Rise of the Planet of the Revenge of the Uprising of the Apes is a fairly redundant film already, the seventh in a procession of films that concluded perfectly at the end of the original, thank you very much. But what makes it especially pointless is the way the trailer has been carelessly strung together, telling the entire story in a couple of minutes. The lazy trailer-as-abridgement thing has been around for a long time, but given that we already know how this particular story ends, the advert effectively makes the product it's selling obsolete.

A different viewing turns it from shoddy marketing into something quite impressive: it's basically an expertly edited short film in it's own right. It economically tells the story it's trying to tell (man messes with science, science does more than expected, animal uprising, Brian Cox is shifty-looking throughout, film-makers misuse the term evolution, etc.) and wraps it up at a point where you can cut straight to the 1968 original and it meshes rather well.

So why would I bother going to the cinema now to see this same film dragged out over two hours? You've done what you set out to achieve, you've told the story. Job done.

Trailer-makers, if you're out there, if you're listening: STOP IT.