Manuals 1

“Anyone who says that a manual is a creative straitjacket is a moron. Without a manual you will end up speaking a dialect. A good manual allows you to speak a language.”

Design legend Massimo Vignelli doesn't beat around the bush in his introduction to Manuals 1, Unit Edition's study of corporate identity design manuals from the 60s, 70s and 80s. The book – currently being republished via Kickstarter – boasts 21 examples of these printed design-bibles from the pre-digital era; each communicating a common purpose across fields as disparate as international sporting events and space exploration, telecoms and transport. Within them, the lexicons, syntax and grammar of each brand's design.

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So you're going to be a parent? Congratulations! Good for you and your loins. You probably think you know what you're in for, don't you? You've spent the last nine months umming and ahhing over pink muslin squares and blue muslin squares and cream muslin squares, you've picked out those nice little Converse-ish booties that look a bit like yours, and that book you loved when you were little – the one about the caterpillar with the eating disorder. Everything is ready, right? 

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Rebranding RoboCop

RoboCop first clanked across the big screen in 1987. Two rather disappointing sequels followed, in 1990 and 1993. And then, that was it. No more films … until now. How did a franchise left to wander the box office wilderness for 21 years remain such a strong brand?

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