What is it that Pantone do again?

pantonecoolgray.jpeg

Do you remember when Pantone colours weren't plastered all over biscuit tins and chairs and aprons and postcards and mugs and kitchen scales? You know, when they just made colour reference books? Actual functional tools for us designers? Is it just me or is all this stuff getting a tad embarrassing?

Thanks to Alexander Flores for the postcard.