I'm a proud member of D&AD (Design and Art Direction for those not in the know. Not to be confused with the even nerdier AD&D), and although I pay my annual sub, I'm not sure I could really tell you what I get for it. A nice membership card and … I'm not really sure. There are events, but they're all quite London-centric. The one big tangible thing used to be the Annual – a mighty chunk of book, showcasing the year's best work – but now you have to pay extra for that (not only do you have to pay for it, it's actually cheaper for non-D&AD members).
But this wasn't supposed to be a rant about that. I'm sure I could be making more of an effort to get involved in their activities. No, what I wanted to raise was the idea of subsidised (as in CHEAPER) resources and guides for members. For example, I'm often dipping into the Graphic Artists Guild Handbook: Pricing and Ethical Guidelines. It's a fantastic reference guide, but is very clearly about the American market. I want – need – a UK version, and it seems obvious to me that D&AD should be the people to produce it. The Copy Book looks like a step in the right direction – I'd love to see more publications like this. I'm a print man myself, but I suppose they could even be delivered in one of these new "elec-tronic" formats I hear so much about at the Gentlemen's Club.
So, is it something you'd like to see D&AD do? Or am I completely off the mark here regarding their role in the world?