Willem Sandberg's rules for poster design

  1. A poster has to be joyous.
  2. Red has to be in every poster.
  3. A poster has to provoke a closer look, otherwise it doesn’t endure.
  4. With a respect for society, designer and director both are responsible for the street scene, a poster does not only have to revive the street, it also has to be human.
  5. Every poster has to be an artwork.

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