I just need to get this off my chest: referring to LEGO bricks as LEGOs is wrong. They're LEGO bricks, or just plain LEGO (like the plural of sheep is sheep, not sheeps). I keep hearing the incorrect pluralisation more and more frequently, and every single time it's like fingernails down a blackboard. Trying to convince those lowly un-smart people that they're wrong isn't easy though – the term "LEGOs" has taken on a life of its own, and is now used all over the place (mostly by Americans it would seem – I rarely hear it over here in the UK). This doesn't make it right.
Let me make this clear: saying "LEGOs" is wrong.
And don't just take my word for it. Simply because twitter allows me to do this sort of thing, I pestered Andrew Arnold, Senior PR and Communications Manager at LEGO Group, on this contentious issue. I also queried the less troubling matter of whether or not to capitalise the non-acronymous brand name (yes, this is how I spend my time, and yes, Dr B is a very lucky lady indeed). Andrew kindly obliged with the official LEGO stance:
LEGOs is not correct. The trademark is LEGO and the bricks are LEGO bricks. And to protect the trademark we use all caps. Use it or lose it as they say.
So now you know. You can carry on and go about your lives, safe in the knowledge that I'm out here fixing these little broken corners of the universe for you while you sleep.